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rhet·o·ric (rĕt'ər-ĭk) 

1. The art or study of using language effectively and
   persuasively.
2. Skill in using language effectively and persuasively.


pro·fes·sion·al communication (prə-fĕsh'ə-nəl kə-myū'nĭ-kā'shən)

1. The exchange of thoughts, messages, or information, as
   by speech, signals, writing, or behavior of, relating to,
   or suitable for a profession.
2. The art and technique of using words effectively to impart
   information or ideas conforming to the standards of a
   profession.